You see, just last week, US District Judge Leonie M. Brinkema rejected the DoJ’s effort to force Google to sell its AdX ad ...
In a long awaited ruling, the judge said Google must make some changes to its ad tech business to handle antitrust issues, ...
Economists are famous for hedging their bets. Ask an economist a question, and they’ll usually respond with, “Well, it depends.” And when it comes to potential remedies in the Google ad tech antitrust ...
The verdict is in, and Google has been found to illegally hold online ad tech monopolies. For over a decade, “Google has willfully engaged in a series of anticompetitive acts to acquire and maintain ...
“We’re very pleased the Court rejected the DOJ’s proposal to break apart tools that help small businesses reach new customers ...
Look at ad tech’s press releases this year. Magnite is rebuilding SpringServe to own the decisioning layer, AI-driven demand ...
This week, we covered how Google for the second time dodged being broken up, this time over its ad tech monopoly. Google AI ...
This Ad Tech Briefing covers the latest in ad tech and platforms for Digiday+ members and is distributed over email every Tuesday at 10 a.m. ET. More from the series → The great disruption promised by ...
Digital Turbine has been a beneficiary of the ongoing transition from a walled garden advertising model to alternative/direct app distribution models, attributed to its compelling ad-tech capabilities ...
CTV ad campaigns are too often weighed down by the "ad tech tax"—a labyrinth of service and technology fees that can consume 10% to 30% of advertisers' budgets. This, coupled with a lack of ...
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