Amazon’s new Prime Video feature uses AI to help viewers shop for products that look like what they see on screen.

Amazon's latest Prime Video update lets viewers shop character outfits via Lens technology, browse products through X-Ray, ...

Amazon is adding a scam-detection feature to Alexa for Shopping that can verify whether suspicious emails, texts, and other ...

Amazon.com and Alexa are finally talking to each other. The tech giant on Wednesday announced Alexa for Shopping, a new capability that connects its Rufus e-commerce chatbot with its Alexa+ assistant, ...

NBC Selected independently determines what we cover and recommend. When you click on or buy through our links, we earn a commission. Learn more. Bethany Heitman Commerce Editor Amazon Prime Day ends ...

Calling all fitness lovers, this post is for you guys! I’ve got a great list of some of Amazon’s bestselling workout equipment that can be shipped right to your door. No matter what type of workout ...

YouTube’s Amazon partnership lets eligible US creators tag products in Shorts, videos, and livestreams while earning commissions on qualifying sales.

A demo of the AWS Agentic Shopping Assistant: an AI-powered style advisor operating on a retailer’s mobile site. (AWS Photo) Amazon’s cloud division announced an AI shopping assistant for retailers, ...

Under the arrangement, creators will be able to tag Amazon products within their videos and livestreams, letting viewers buy ...