Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...
Smart marketers try to create or determine the unique selling proposition, or differential, of their product or service. This is the main attribute determining whether a target customer will prefer ...
Answer: Product attributes reside in the product, while benefits reside in the customer. For example, a cigarette can have reduced nicotine content (a concrete attribute), providing the customer the ...
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