Google Glass as a consumer product may have been too far ahead of its time, but the market for augmented reality eyewear could be about to heat up with a commerce-led PayPal product leading the charge ...

Walmart is using new types of artificial intelligence, generative AI, and immersive commerce in its stores. The new technology is part of Walmart’s broader “adaptive retail” strategy aimed at ...

Shopping on Etsy just got way more fun. The online marketplace just launched The Etsy House, an all-new immersive shopping experience where you can find an assortment of home decor to makeover your ...

Pinterest is expanding its augmented reality "try on" feature to home furniture. With the update, users will be able to preview how furniture and other home decor will look in their space. The company ...

To catalyze more social shopping on its platform, Pinterest debuted its Try On for Home Decor tool, which lets users preview furnishings in their home with augmented reality technology, the social ...

An augmented reality display case at a Citizen Watch shop in a major department store in New York City blurs the lines between physical product and digital content for an immersive demonstration.