Simon Fraser University

Example 65.3: Metric Conjoint Analysis of Tire Data

This example, which is more detailed than the previous one, uses PROC TRANSREG to perform a metric conjoint analysis of tire preference data. Conjoint analysis can be used to decompose preference ...
Simon Fraser University

Example 65.2: Nonmetric Conjoint Analysis of Tire Data

This example uses PROC TRANSREG to perform a nonmetric conjoint analysis of tire preference data. Conjoint analysis decomposes rank ordered evaluation judgments of products or services into components ...
Warc

Conjoint analysis. A review of conjoint paradigms and discussion of the outstanding design issues

Conjoint analysis has enjoyed increasing use by research practitioners over the last twenty-five years or so. It has probably never been used as much as it is today. Surveys of research agencies have ...
Marketing

Conjoint Analysis: A Simple Way to Discover How Customers Make Product Choices

Conjoint analysis is a technique that allows managers to analyze how customers make trade-offs. It can be used to understand how customers make trade-offs in benefits (and thereby can be used to ...
JSTOR Daily

Investigating how the attributes of live theatre productions influence consumption choices using conjoint analysis: the example of the National Arts Festival, South Africa

While there is a fair amount of work on determinants of demand for the live performing arts, results have often been contradictory with little explanatory power. This may be because of the difficulty ...