Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign ...

Accounting combines three things many people enjoy: problem-solving, money, and working with people. And thanks to the use of data analytics in accounting, these parts of the job are more exciting, ...

Imagine you’re the captain of a boat moving upstream. Your crew of five struggles to row against the current. You then add a new member to the team. This person jumps into the boat, picks up an oar, ...

Overview AI scans news, earnings calls, and social media to spot trends faster than humans.Data analytics provides real-world ...

Read this guide for an overview of Google Analytics and how you can use all the data to your advantage to boost your SEO and digital marketing. Peter Drucker once said, “If you can’t measure it, you ...

In a tough global economy, sloppy decision making and "going with your gut" can get you punished--swiftly. That's why leading companies are increasingly turning to a new management discipline called ...

Data blending in Looker Studio (formerly Google Data Studio) is a powerful technique that allows you to combine data from multiple sources in a single report or visualization. You can create custom ...

Clay Halton was a Business Editor at Investopedia and has been working in the finance publishing field for more than five years. He also writes and edits personal finance content, with a focus on ...

Over the past few years, critical thinking has been deemphasized in education and lacking in business. But to get the most out of your analytics, someone needs to be asking incisive questions. Image: ...