Forbes contributors publish independent expert analyses and insights. Anisha Sircar is a journalist covering tech, finance and society. A preliminary TikTok deal proposes U.S. investors own 80% of its ...

A deal between the U.S. and China over the ownership of TikTok includes new stipulations over who controls the social media company's algorithm, a closely guarded secret which has proved to be a major ...

An exclusive excerpt from Every Screen On The Planet reveals how the social media app’s powerful recommendation engine was shaped by a bunch of ordinary, twentysomething curators—including a guy named ...

Small businesses thrive on TikTok thanks to an algorithm that evaluates each video independently. User engagement (likes, comments, shares, saves), watch time and relevant content are more important ...

Kelley Cotter has received funding from the National Science Foundation. Chinese tech giant ByteDance finalized its agreement to sell a majority stake in its video platform TikTok to a group of U.S.

TikTok’s algorithm favors mental health content over many other topics, including politics, cats and Taylor Swift, according to a Washington Post analysis. At first, the mental health-related videos ...