Student Affairs practitioners are always asking me to showcase student affairs units that are using social media. They want to see those who are "doing it best." During a webinar that I recently ...

In a slow economy with high commodity costs and rising grocery prices, many companies in the food and beverage industry have begun to look at more cost-effective ways to market their brands. Many ...

Looking back, it's obvious that it was the first domino to fall. At the end of 2016, once the number of people accessing the internet through their smartphones surpassed those using their desktops, ...

Multimedia learning describes learning through the use of pictures and words. Examples of multimedia learning include watching a PowerPoint presentation, watching a pre-recorded lecture or reading a ...

Shared media refers to any content that is circulated and amplified through sharing on social networks. Unlike traditional media channels, where content is distributed by brands themselves, shared ...

You’ve got three seconds (and maybe even less) before a viewer swipes past your carefully crafted video and moves on to the next thing. In a feed crowded with creators, brands, and communities all ...