In a long awaited ruling, the judge said Google must make some changes to its ad tech business to handle antitrust issues, ...

The success of mattress startup Casper, which used punny subway ads, or real estate app StreetEasy's clever campaigns, may have inspired the current tech wave. Yet, rather than broadly appealing to ...

The courtroom win preserves a corner of the ad empire that was already in decline. What exactly did the company protect?

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Advertisements have long shown up in every part of our daily lives, but these days, technology has allowed companies to become much more invasive — and creative — in how they enter our lives. These ...

When news broke that ICE had issued a request for information asking how ad tech providers could support its investigations, the industry reacted with alarm. Executives like Brian O’Kelley of Scope3 ...

Viant Technology (DSP) delivers accelerating revenue growth, margin expansion, and GAAP profitability, positioning itself as a differentiated AI-powered programmatic advertising platform. DSP posted ...