xpln.ai, a global attention intelligence platform, and TVision, which provides second-by-second, person-level data about how people watch TV, have formed a strategic partnership to transform granular, ...

The integration accelerates demographic audience delivery across local markets and modernizes local TV measurement in the U.S ...

NEW YORK—As the TV industry grapples with the measurement problems that have been produced by rapid changes in the way people watch programming, the Coalition for Innovative Media Measurement (CIMM) ...

We operate in a world of increasing data privacy regulation, growing fragmentation across channels and ever-more complex media ecosystems. Against that backdrop, the demand for richer, more granular ...

Patent-pending technology, engineered with Cambridge Design Partnership (CDP), uses a novel triangular force plate ...

That shift, from retailer to cultural platform, is central to how Best Buy is pitching itself to brands. The company now ...