As PCMag's resident data journalist, I practically live in Microsoft Excel. I've learned that it's capable of far more than I ...
Marketing Strategy - Plan B: Seven Back-to-Basics Questions to Ask About Your Buyers to Drive Growth
According to the 2009 Spencer Stuart survey of more than 300 senior-level marketers, 55% said emphasis on a short-term response to the economic downturn has led them to neglect long-term strategy.
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