Xbox's newly installed CEO Asha Sharma was the driving force behind Microsoft's decision to quietly kill off the "This is an Xbox" campaign, according to a recent report by The Information. This has ...

Microsoft's controversial Xbox marketing campaign "This is an Xbox" was almost immediately ended after new CEO Asha Sharma came on board. Microsoft explains why. When you purchase through links on our ...

Microsoft has confirmed that its new gaming boss Asha Sharma personally killed the company's controversial "This is an Xbox" marketing campaign — because, ironically, "it didn't feel like Xbox." The ...

Microsoft is bringing back the Xbox FanFest event this year, and it's going on tour to help celebrate Xbox's 25th anniversary. Microsoft announced today that in addition to the Xbox FanFest that was ...

At long last, Xbox’s Achievements system is getting some big upgrades. When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. For passionate Xbox fans ...

Matt Anderson (He/Him) is a Features Writer from Philadelphia, Pennsylvania. He's been gaming as far back as four years old on the original PlayStation and writing in the industry for several years.

Microsoft will hold its major annual Xbox Games Showcase on June 7, with Gears of War: E-Day getting this year's dedicated post-show Direct. "Sunday, June 7 is locked in," Microsoft's new gaming boss ...

After the main showcase, Xbox's Gears of War: E-Day Direct promises to take Gears fans "into the start of Emergence Day, offering new details, gameplay and insights about the hugely anticipated origin ...

When we reviewed ROG Xbox Ally X late last year, we called it "excellent but evolutionary". A routine update for the device spotted by ROG Ally Life seems like a precursor to a seamless AutoSR ...

Filip is a long-time gamer and writer with ample experience in both of these industries. Having started his gaming adventure with the venerable PSX, Filip soon discovered dedicated gaming magazines, ...

Microsoft has confirmed exactly when this year’s Xbox Games Showcase will take place. It will air at the usual time, 1PM ET on the Sunday (June 7) of Summer Game Fest weekend. In recent years, the ...

Expect news on Gears of War, Fable, and Halo. Expect news on Gears of War, Fable, and Halo. is an entertainment editor covering streaming, virtual worlds, and every single Pokémon video game. Andrew ...