Microsoft drops Microsoft Gaming branding and returns to Xbox identity as leadership shifts strategy, refocuses platform, and ...

Microsoft has scrapped Microsoft Gaming in favor of Xbox today, and it’s also starting to roll out a new Xbox logo. The new ...

Xbox has unveiled a refreshed look for its iconic logo, which features a return to the brand's classic green coloring.

Microsoft has rebranded its gaming division as simply 'Xbox' under new CEO Asha Sharma, replacing the Microsoft Gaming name and reviving the brand’s classic green logo. The move is part of Project ...