Most media buyers say they expect to increase their programmatic spend this year, according to recent research from Comscore. The report was based on data from a survey conducted in November 2025 ...

The upfronts, the biggest national market for TV advertising, are still a central place for trading in billions of dollars ...

Apple is planning to start showing ads in the Apple Maps app this summer, and signs of ads have already shown up in the iOS ...

The collection — the largest of its kind — contains more than 18,700 adverts that were posted between March 2020 and early ...

Initiatives like the AdCP are actively promoting interoperable and transparent agentic workflows across adtech, demonstrating ...