Meta is projected to overtake Google as the world's largest digital advertiser in 2026, earning $243 billion globally.

A new IAB Tech Lab group is working on ground rules for the very unruly $200 billion programmatic ad market. Godspeed!

Most media buyers say they expect to increase their programmatic spend this year, according to recent research from Comscore. The report was based on data from a survey conducted in November 2025 ...

Dentsu, Omnicom Media Group, WPP, Disney, Magnite, PubMatic, Hearst, News Corp, Yahoo, Amazon Ads, The Trade Desk, Raptive, ...

Three years after the client-side began benchmarking programmatic transparency, the IAB Tech Lab is jumping in with a new ...

Controlling exactly what inventory slot goes to what advertiser for what desired audience or outcome is where market power is moving today.

Great advertising moves people. It shapes perceptions, fuels brand affinity, and drives real business outcomes. Yet TV and digital video advertising have long suffered from a glaring divide. Premium ...

Learn how Claude AI tools like Claude Design and Hyperframes are automating motion graphics, subtitles, and video editing ...

The group will address auction transparency, data standards and transaction integrity amid growing programmatic ad spending.— This story first appears at TheDesk.net, a premium source for original ...