Programmatic advertising is also becoming a larger part of Netflix’s strategy. Since launching its in-house ad tech platform, ...

Nearly 50 days into the Iran war, disruptions to the global energy supply chain continue to grow. Though the U.S., Iran, and Israel agreed to a fragile cease-fire on April 7, the Strait of Hormuz ...

A new court filing suggests Tyler Robinson was in police custody hours before he ‘confessed’ to Discord buddies and ‘surrendered’ to a cop friend. Is he a patsy after all?

AI is becoming central to marketing as brands move beyond pilots to fully integrate it into strategy and execution ...

Maddie Lightening shares lessons from a currency reporting error and legacy account structure challenges, and using AI effectively.

Meta is projected to overtake Google as the world's largest digital advertiser in 2026, earning $243 billion globally.

The programmatic advertising industry is built on speed and automation, with campaigns launching in milliseconds and billions ...

It’s widely reported that anywhere from 20% to 30% of programmatic video spend is lost due to supply-side misrepresentation, invalid traffic and low-quality inventory. That’s billions in wasted ad ...

A new IAB Tech Lab group is working on ground rules for the very unruly $200 billion programmatic ad market. Godspeed!

Dentsu, Omnicom Media Group, WPP, Disney, Magnite, PubMatic, Hearst, News Corp, Yahoo, Amazon Ads, The Trade Desk, Raptive, ...

Most media buyers say they expect to increase their programmatic spend this year, according to recent research from Comscore. The report was based on data from a survey conducted in November 2025 ...

Creator marketing drives results on YouTube, TikTok, and Meta but remains priced as sponsorship. YouTube’s new API helps ...