AI is transforming how NPCs behave, talk, and react in Unity games, making them more lifelike and responsive. From Claude-powered conversations to procedural behaviors, developers can now create ...

Unity has announced that it is shutting down its IronSource advertising/user-acquisition network and planning to divest Supersonic, publisher of mobile games ...

From indie narrative experiments like Sunset Visitor’s 'Prove You’re Human' to major platforms such as Roblox and Unreal Engine, AI is increasingly central to game creation. Developers are using ...

The new new tools are designed to help creators throughout the entire development process.

Unity (U) shares zoomed to the $19 area after reporting preliminary Q1 2026 revenue of $505M-$508M, crushing guidance of $480M-$490M, with Strategic Grow revenue expected to jump 48% year-over-year ...

Fri, March 27, 2026 at 3:23 PM UTC Unity Software (NYSE:U) stock is skyrocketing on two major catalysts Friday morning. The main share-price drivers are reports of a China business sale and a blowout ...

Tristan Jurkovich began his career as a journalist in 2011. His childhood love of video games and writing fuel his passion for archiving this great medium’s history. He dabbles in every genre, but ...

Forbes contributors publish independent expert analyses and insights. Joe McKendrick covers how technology moves markets and careers This voice experience is generated by AI. Learn more. This voice ...

Nick is a freelance writer from Chicago, IL, with a BA in Creative Writing from the University of Illinois at Urbana-Champaign. His lifelong belief in the artistic power of video games led him to ...

Ben Veress is a Contributing Features Writer based in Melbourne, Australia. Starting his gaming journey with Star Wars Episode 1: Jedi Power Battles on the PS1, he quickly developed a passion for all ...

The classic full-scale baseball game Bases Loaded returns on holo Indie!! A baseball game where you build a team with hololive talents, fans, and mascots, inspired by holoBase and compete in exciting ...

Arm Holdings is launching its first in-house processor, the AGI CPU, with Meta Platforms serving as its lead partner and co-developer. Management expects the new chip to generate $15 billion in annual ...